浅析我国的品牌出口

品牌是国际贸易中的制高点,是企业参与国际市场竞争的商战利器。制造大国、品牌小国的现实使得我国企业在进一步拓展国际市场过程中,必须树立良好的品牌意识,认清品牌的作用,利用品牌战略来扩大出口,从而提升自身形象和产品形象。同时,政府也要对我们自己的品牌特别是名牌给予支持,使“世界品牌500强”中来自中国的声音更强烈些。

A Brief Analysis on Branded Products Exportation of China

Brand is the high ground in international trade as well as an advantage of corporations in interna- tional market competition." Powerful producer, inferior brands owner," reveals the reality of our country. It prompts corporations from China to build a good consciousness of brands, to recognize the role of brands in further international market expanding and to make use of brand strategies to enlarge exportation. Only by doing these, can they upgrade the image both of their products and themselves. Meanwhile, the government should support the development of our own brands, especially the famous brands, so we can hear a stronger Chinese voice in "The World's 500 Most Influential Brands".