分时租赁用户体验评价及改进

目前国内新能源汽车分时租赁发展如火如荼，在重庆、北京、杭州、深圳等一线城市发展尤为迅速。无论是从国家角度还是到社会、企业、个人角度来看，分时租赁发展的基本环境已经具备，但是在运营过程中仍然出现了来自各方面的阻力，考虑到分时租赁的用户导向性，这些发展阻力与分时租赁用户体验有着很大的联系，因此运营商不得不直面这些问题。本文通过跟踪调研获得用户体验数据并结合用户访谈和专家意见确定七个评价指标，并通过层次分析法得出各指标所占权重依次为操纵性：0.1238、舒适性：0.0619、动力性：0.0427、附件：0.0167、基建：0.2871、APP：0.26、商业模式：0.2078。最后有针对性地提出分时租赁的发展建议。

Assessment and Improvement of Car-sharing Users Experience

At present, new energy car-sharing in domestic is growing vigorously, especially develop fast in Chongqing, Beijing, Hangzhou, Shenzhen and other first-tier cities. No matter from the perspectives of country or society, companies, individuals, The basic development environment of new energy car-sharing has been existed, But there still appeared lots of resistances from all aspects in the process of operation. Considering the User-orientation of car-sharing, there exists a strong link between those resistances and user experiences, so operators have to face these problems. We get the user experience data by tracing investigation and combining the user interviews with expert advices to determine seven evaluation indexes. And through the Analytic Hierarchy Process (AHP), it is concluded that the indexes were weighted in the order as follows: Maneuverability:0.1238, Comfort:0.0619, Dynamic Performance:0.0427, Accessory:0.0167, Infrastructure:0.2871, APP:0.26, Business model:0.2078. Finally, development Suggestions of new energy car-sharing are put forward.