广告教育中品牌传播的理念导入

现有的“广告”与“广告教育”的内涵规定，随着媒体与社会环境的变化而产生欠缺；由此，二者的内涵需要进行与时俱进的演进，其取向乃为“品牌传播”；体现在广告教育中，则应是品牌传播理念的注入、人才输送重点由广告行业到品牌传播界、课程体系与内容的相应变更、以及与包含企业在内的“品牌传播业界”互动。

Introduction of brand communication in advertising education

With the change of the media and social environment,the existing connotation of advertisement and advertising education have something lacked,Thus,the connotation of the two need evolution to keep pace with the times,whose orientation is Brand Communication. in Ad education,the concept of brand communication should be injected; the key of personnel transferring should be from advertising to brand industry; course system and the content should change correspondingly; brand communications industry interac...