| 质量规制有效性和消费者信任的市场均衡效应 |
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| 引用本文： | 王有鸿,费威.质量规制有效性和消费者信任的市场均衡效应[J].工业技术经济,2012,31(3):102-106. |
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| 作者姓名： | 王有鸿 费威 |
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| 作者单位： | 1. 运城学院,运城,044000
2. 东北财经大学,大连,116025 |
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| 基金项目： | 山西省重点扶持学科建设项目(项目编号:20101041);辽宁省社会科学规划基金项目“基于食品质量安全供给网络的辽宁省食品质量安全优化问题研究”(项目编号:L11DJY046) |
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| 摘 要： | 产品质量规制有效性和消费者信任对市场均衡具有重要影响,引入预期产品质量水平和能够检测出假冒高质量产品概率两个变量,分别表示消费者对产品质量信任状况和产品质量规制有效性,研究产品质量规制有效性和消费者对产品质量信任对产品均衡价格和数量的影响.结果表明无论是国内市场还是出口市场,消费者对产品质量信任状况对高质量产品市场均衡价格和均衡数量都有正向影响；而质量规制有效性对高质量产品市场均衡价格有正向影响,对均衡数量有负向影响.
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| 关 键 词： | 市场均衡 规制有效性 消费者信任 |
Market Equilibrium Effect of Quality Regulation Effectiveness and Consumers' Trust |
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| Wang Youhong
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Fei Wei.Market Equilibrium Effect of Quality Regulation Effectiveness and Consumers' Trust[J].Industrial Technology & Economy,2012,31(3):102-106. |
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| Authors: | Wang Youhong Fei Wei |
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| Institution: | 1.Yuncheng University,Yuncheng 044000,China;2.Dongbei University of Finance and Economics,Dalian 116025,China) |
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| Abstract: | Quality regulation effectiveness and consumers’ trust have an important effect on the market equilibrium.This paper studies that the goods quality regulation effectiveness and consumers’ trust for the goods quality have an effect on the market equilibrium price and the equilibrium quantity to take the goods expected quality level which represents consumers’ trust and the probability of the detection high quality merchandise which represents the quality regulation effectiveness as two variables.The results indicate that consumers’ trust has a positive effect on the equilibrium price and the equilibrium quantity,but the quality regulation effectiveness has a positive effect on the equilibrium price and a negative effect on the equilibrium quantity in the high quality goods market for both the domestic market and the export market. |
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| Keywords: | market equilibrium regulation effectiveness consumers’ trust |
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