创意设计产业的风险投资评价指标体系研究

近年来,创意设计产业蓬勃发展,逐渐成为风险投资青睐的新兴领域.然而,创意设计产业是典型的高风险投资行业,为了控制风险获取高收益,综合评价项目对于风险投资者而言尤为重要.针对国内外缺少该领域研究的现状,本文简要分析了创意设计产业风险投资项目的特点,并结合层次化分析法(AHP)构造了一套风险投资评价指标体系,对于指导风险投资者进行投资决策具有实用价值和指导意义.

Analysis on Evaluation Index System for Venture Capital in Creative Design Industry

With the flourishing of creative design industry in recent years,venture capitalists become favor of the new emerging field gradually.However,creative design industry is typical of high investment risk.In order to control risk and get high yields,it’s significant for venture capitalists to evaluate projects synthetically.For both domestic and foreign research has a lack in this field,this article analyzes characteristics of risk projects in creative design industry and constructs a set of evaluation index system for venture capital via AHP,which has practical value in guiding venture capitalists to make investment decisions.