| Abstract: | Abstract In light of the unprecedented terrorist assaults on September 11, 2001, this research attempts to assess their underlying impacts on travel arrangements and business practices. A questionnaire reflecting the objectives of the study is developed accordingly. To gather the empirical data, this research draws samples from an academic community consisting of faculty, staff, and students. This study first reveals that the level of perceived risk differs among the respondents; students tend to be risk-takers while faculty and staff could be considered as risk-averters. In large, respondents agree that the recovery of airline business will take at least a year. As for travel arrangements, participating in leisure activities around government buildings notably decreases. Regarding tourism practices, it indicates that both governments and businesses have taken rightful measurements against future terrorist movements. Critical marketing implications along with suggestions for future research are discussed in the conclusion section. |
