| Abstract: | Abstract This study examines the use of environmental forecasting during the strategic planning process in private city clubs. Key internal and external environmental factors were identified that impact city clubs and the club industry. Strategic planning practices and influencing factors were studied in four city clubs, in North Carolina and South Carolina, utilizing the qualitative research method of structured personal interviews, and the survey method of quantitative research. Numerous factors influenced the strategic planning process of three clubs, including consultants, employees, board members, trade associations and trade reports. One club, which did not conduct strategic planning, is struggling to survive. Environmental issues influencing these clubs were: technological, social, and economic. Each club's business was significantly affected by the business climate of the city in which it resides. |
