International Business Teaching and Literacy:

The purpose of this study is to assess the efficacy of international business teaching within an undermduate business curriculum through the use of multidimensional scaling methodolom. One indicant of a student's understaedina of the international business lexicon is higher retention of the connotative and denotative meanings of key terminology and concepts that are unique to the discipline. This study measures undergraduate business students' ability to assimilate knowledge and concepts related to he intemational business lexicon: Shuctural Global Dimensions and Functional Global Dimensions. Sophomore and senior international business students' understanding of the international business lexicon is compared and contrasted. The results suggest that senior students understand the Functional Dimensions of international business better than the Structural Global Dimensions. This could be attributed Lo their exposure to and predilection towards the functional areas of business. The seniors' inability to correctly identify the Structural Global Dimensions could be attributed to their greater exposure to the functional areas or their lower exposure to broaer globh and environmental issues and concerns.