| Abstract: | ABSTRACT Business is widely viewed as one of the major institutions in society. It has assumed a socially responsible role for itself that has given rise to two competing paradigms, social philanthropy and corporate citizenship. Business, however, has not fulfilled its social responsibility particularly well. One reason is that business does not seem to have understood the interplay between individual-level, culture-level and corporate-level values nor the implications of national differences in culture-level value priorities. Some recent developments in cross-cultural psychology offer a useful paradigm for understanding this interplay and resolving any conflicts which result from the attempts of global business to implement socially responsible policies. |
