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Trade-Related Training for Trainers in Export Development and Promotion in Africa
Abstract:Abstract

The purpose of this paper is to develop an appropriate training mechanism for the development of the export/international trade sectors in Sudan. One of the activity components identified was the training of trainers in exporting/international marketing in selected sectors. In an effort to develop the most useful export development training program, an intensive needs assessment study was undertaken. The results of the study suggest that groups of respondents who share similar characteristics can be identified and profiled, and based on similar levels knowledge and skills they will be subjected to an intensive type of short export development and promotion training. Upon receiving the necessary training, the trainers will then train trainees in the field of international trade and export development.
Keywords:Trade-related training  export development and promotion  Africa  Sudan  Export Marketing Center
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