| Abstract: | Abstract An empirical study of a sample of 38 U.S. dominant product firms operating in manufacturing industries was undertaken to trace the patterns of internationalization of R&D and operations. First, the results of our analysis revealed that internationalization of R&D and operations were a significant part of the evolving internationalization strategies of the dominant product firms we studied. Second, while internationalization of operations was influenced by international configuration via global standardization, the internationalization of R&D was influenced by international configuration via national responsiveness and by competitive positioning via differentiation. Third, the results highlight the fact that the internationalization moves of dominant product firms are not all similar, but depend on the international configuration and competitive positioning pursued by the firms. |
