Implementing a TQM Strategy Through Surveying Employee Attitudes and Perceptions:

Competition and consumer demand for quality are driving companies toward a new view of quality as a vital strategy for success. A new business philosophy of Total Quality Management (TQM) is the direct outcome of these forces. Before implementing a TQM system the firm must first assess its current quality posture. Surveying employee attitudes and perceptions about quality and related issues is the first step in implementing a TQM system. Part One provides an overview of the design, administration, and analysis of the survey as well as implications of survey results for the firm's quality program. Part Two provides a detailed discussion of sampling procedures, sample size decisions, and analysis of the results of the survey. Part Two also includes a sample questionnaire which can be used in employee attitudes surveys.