| Abstract: | Abstract Thailand has some of the finest conference venues in Southeast Asia, and the convention/exhibition industry is important to the development of the nation's overall tourism industry. The convention/exhibition industry is good for the tourism industry, because it helps to enhance the quality of accommodations, hospitality, and services that are located in such an exotic location. Also, it stimulates the convention/exhibition industry investment in terms of associated facilities and services. An analysis of the performance of the convention and exhibition industry in 1996 and 1997 was conducted in this paper. The results solidly suggest that Thailand has a strong convention and exhibition industry which should produce substantial economic impact in the years ahead. Recommendations for future research are also provided. |
