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“十二五”期间陕西人身保险市场需求变化研究
引用本文:杨馥,刘珺.“十二五”期间陕西人身保险市场需求变化研究[J].西安财经学院学报,2012,25(1):49-54.
作者姓名:杨馥  刘珺
作者单位:西安财经学院,陕西西安,710100
基金项目:陕西省教育厅科学研究项目计划
摘    要:"十二五"期间,陕西省经济的持续发展为陕西省人身保险市场的发展提供了有利契机。人身保险需求是度量人身保险市场发展状况的重要指标。文章以陕西省人身保险保费收入作为衡量人身保险市场需求的变量,参考保险密度和保险深度等指标,选取1990—2009年的相关数据,采用协整检验,利用自然对数模型对陕西省人身保险市场需求进行实证分析,并据此对"十二五"期间陕西省人身保险市场需求变化趋势进行预测,旨在为陕西省人身保险业规划提供理论依据。

关 键 词:陕西保险业  人身保险市场  人身保险需求

Analysis of the Changes in Life Insurance Market Demand of Shaanxi Province During the Twelfth Five-Year
YANG Fu,LIU.Analysis of the Changes in Life Insurance Market Demand of Shaanxi Province During the Twelfth Five-Year[J].Journal of Xi‘an Institute of Finance & Economics,2012,25(1):49-54.
Authors:YANG Fu  LIU
Institution:Jun(Xi’an University of Finance and Economics,Xi’an 710100,China)
Abstract:The development of life insurance market in Shaanxi Province will be promoted by the substainable development of Shaanxi’s economy and society during the Twelfth Five-Year.The demand of life insurance is key index of the development of lif insurance market.The demand of life insurance market is measured by life insurance premiums in Shaanxi.Based on the data in 1990-2009,this paper provides positive analysis on the demand of life insurance market in Shaanxi by cointegration and logarithm function-model.Following the results,it predicts the trends of life insurance market demands in Shanxi during the Twelfth Five-Year plan,to provide theory basis for life insurance market planning.
Keywords:insurance of Shaanxi Province  life insurance market  life insurance demand
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