| Abstract: | This research explored comparisons between matched pairs of husbands and wives on a system of strategies used to do family food shopping. Generally, husbands and wives were similar in strategies which related to time management, store loyalty, and in-store shopping. There were notable anomalies in the conceptualization of some of the strategies, as well as significant differences in the use of task management strategies to prepare for food shopping and in the importance of various store characteristics. Suggestions for research are based on extending the role theory and systems approach in studying family food shopping. |
