Evolution and Applications of the Term Consumerism: Theme and Variations

The term CONSUMERISM has had a variety of meanings over its relatively brief history. Coined in obscurity, the word was given negative connotations by business apologists before finally being adopted by the consumer movement to describe its activities. However, an unrelated and highly prejudicial meaning has been gaining currency. As a result, there are increasing possibilities for misunderstanding and negative responses to the term CONSUMERISM from the public.