企业战略管理理论演进的内在逻辑与实现路径分析

企业为什么能够盈利以及怎么获得超过行业平均利润的经济租金是战略管理领域研究的基本永恒问题，企业所拥有资源和能力如何与其所处环境相匹配成为其解决思路。通过回顾相关理论，概况总结了企业战略管理的三个发展阶段：古典战略理论、新古典战略理论与产业创新战略理论。在此基础上，以企业是否动态权变适应环境，划分企业战略管理为静态战略管理和动态战略管理阶段，进而总结出企业动态战略的运作模式，认为战略管理的最终目的就是为了向顾客传递价值并吸引那些有需要和有购买力的顾客。

The Historical Development and Evolution of Strategic Management Theory

Why a business firm gets the profit and how to achieve the economic rents from industry above the average are the fundamental questions in the strategic management. The contingent matching between internal resources and external environment gives a new perspective to solve this question. Through literature review, the paper summa rizes three stages in strategic management field： Classical strategic theory, Neo classical strategic theory, and industrious innovation strategic theory. Based on this, the paper divides strategic management theory into static and dynamic strategic management according to a criterion whether a business firm addresses the rapidly changing environment. Finally, the paper concludes that the purpose of strategic management is to deliver value to customers who can purchase the value.