乡村旅游企业社区参与、环境关心与环境行为

乡村旅游业带来的生态污染问题与当地旅游企业的环境行为有密切关系，研究乡村旅游企业环境态度和行为对于改善旅游地生态问题有重要意义。文章基于 284 家农家乐创业者调查数据实证研究发现：农家乐社区参与度对其环境行为起正向推动作用，环境关心在二者间起到明显中介作用，当地居民收入水平对二者间关系起正向调节作用。研究结论不仅揭示了农家乐社区参与和环境行为间关系的路径和情景机制，而且对于治理乡村旅游业环境问题具有一定的借鉴意义。

Community Participation, Environmental Concern and Environmental Behavior of Rural Tourism Enterprise

The problem of ecological pollution caused by rural tourism is closely related to the environmental behavior of local tourism enterprises. The study of environmental attitude and behavior of rural tourism enterprises is of great significance to improve the ecological problems of tourism destinations. Based on the survey data of 284 agritainment entrepreneurs, the empirical study found that: the participation of agritainment community plays a positive role in promoting their environmental behavior, environmental concern plays an obvious intermediary role between them, and the income level of local residents plays a positive regulatory role in the relationship between them. The research conclusion not only reveals the path and scenario mechanism of the relationship between farmhouse community participation and environmental behavior, but also has a certain reference significance for the governance of environmental problems in rural tourism.The research conclusion not only reveals the path and scenario mechanism of the relationship between farmhouse community participation and environmental behavior, but also has a certain reference significance for the governance of environmental problems in rural tourism.