网络市场的菱形结构与网络企业的整合发展研究

本文分析了目前网络企业发展中存在的问题和网络市场的棱形结构特征 ,提出网络经济最突出的特点是降低了交易成本 ,改变了传统企业的经济行为与组织模式 ,得出网络企业应当以旧产业为基础实现新旧经济的整合 ,从而实现可持续发展的结论。具体提出了 B to B业务对传统企业的整合 ,“. services”对传统服务业的整合 ,网络对传统媒体的整合等。

Research on the Diamond Structure of Internet Market and the Integration of Internet Enterprises

In this article,the problems in the development of Internet enterprises and the diamond structure of the Internet market are analyzed.The most prominent characteristic of Internet economy is to decrease bargaining costs and transform the economic behaviors and organization models of traditional enterprises.The conduction is thus deduced that Internet enterprises,based on the traditional industries,should realize the integration of the new and traditional economy to advise sustainable developments.More details are also given on the integrations of B to B businesses and traditional industries,".services"and traditional service industries,interned and traditional media industries.