| 美国传媒集中化的经济属性成因 |
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| 引用本文： | 王海.美国传媒集中化的经济属性成因[J].广东财经职业学院学报,2011,2(1):40-45. |
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| 作者姓名： | 王海 |
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| 作者单位： | 广东外语外贸大学新闻与传播学院,510420 |
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| 摘 要： | 传媒社会功能的发挥建立在规模经济和范围经济的属性基础上。美国传媒实行商业化、市场化和产业化的运作模式，企业发展的规律和传媒固有的经济属性必然要求传媒集团选择并购等集中化发展的战略。同时，围绕传媒经济属性的传媒技术、市场结构、全球化经济和相关法律成为美国传媒集中化发展的成因。
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| 关 键 词： | 传媒 集中化 经济属性 成因 |
Analysis of Economic Reasons of Merger and Acquisition by American Media Groups |
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| Wang Hai.Analysis of Economic Reasons of Merger and Acquisition by American Media Groups[J].Journal of Guangdong vocational college of Finance and Economics,2011,2(1):40-45. |
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| Authors: | Wang Hai |
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| Institution: | Wang Hai (School of Journafism and Communication, Guangdong University of Foreign Studies, Guangzhou, 510420) |
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| Abstract: | Social function of media is based on scale economics of media industry. The commercialized, market-oriented and industrialized model of American media groups, as well as the economic character of media industry, requires that they have to choose the strat |
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| Keywords: | media merger and acquisition economic character reason |
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