旅游视角下传统村落文化景观吸引力评价研究——以井陉小龙窝村为例

以井陉县小龙窝传统村落为研究对象进行文化景观吸引力评价，根据层次分析法建立基于物质景观吸引力、非物质景观吸引力、文化景观设施吸引力的评价体系，结合模糊综合评价法进行评价量化，借助调查问卷数据对小龙窝村进行实验评估。结果表明小龙窝村文化景观吸引力评级为较好，物质景观与非物质景观是小龙窝村旅游核心优势，设施吸引力表现一般，需要整治与加强。通过吸引力评价直观了解村落景观的特色和亮点，发现存在的问题，从而对旅游景观与服务进行改进，推动旅游资源的合理配置。

Research on the Evaluation of the Attractiveness of Traditional Village Cultural Landscapes from the Tourism Perspective: A Case Study of Jingxing Xiaolongwo Village

An Evaluation on the Attractiveness of the Cultural Landscape of Xiaolongwo Traditional Village in Jingxing County was conducted, utilizing the Analytic Hierarchy Process to establish an evaluation system based on material landscape attractiveness, non-material landscape attractiveness, and cultural landscape facility attractiveness. Quantitative evaluation was conducted using the Fuzzy Comprehensive Evaluation Method, and empirical evaluation of Xiaolongwo Village was done using survey questionnaire data. The results showed that the rating of cultural landscape attractiveness in Xiaolongwo Village is quite good, with material and non-material landscapes being the core advantages for tourism. The attractiveness of the facilities is average, indicating a need for improvements and enhancements. The evaluation of attractiveness allows for an intuitive understanding of the features and highlights of the village landscape, identification of existing issues, leading to improvements in the tourist landscape and services, and the promotion of rational allocation of tourism resources.