网络营销理论在个人知名度推广中的应用

知名度能够给个人带来潜在的收益,在个人发展过程中扮演越来越重要的作用。国内外对产品知名度的推广研究较多,但对个人知名度推广研究很少。本文阐述了个人知名度的含义及价值,总结了个人知名度网络推广的现状和存在问题,并结合网络营销理论和互联网的操作实务,对个人知名度的互联网推广原则、推广策略进行了理论探究。

Application of Network Marketing Theories in Personal Popularity Promotion

Popularity can bring potential income to people, and it plays a more and more important role in personal development. There are lots ot researches of product＇ popularity promotion at home and abroad. However it is few in personal popularity promotion. In this paper the concept and value of personal popularity promotion are expounded, and the status and problems of personal popularity network promotion are summarized as well. Then the internet promotion＇ principles and promotion＇ strategies of personal popularity are discussed based on network marketing theories and internet operations.