| 网络外部性、市场锁定与AVS标准的竞争策略 |
| |
| 引用本文： | 段继红,朱启贵.网络外部性、市场锁定与AVS标准的竞争策略[J].上海管理科学,2009,31(3):53-56. |
| |
| 作者姓名： | 段继红 朱启贵 |
| |
| 作者单位： | 上海交通大学安泰经济与管理学院,上海,200052 |
| |
| 摘 要： | 随着技术的进步和市场的发展，行业的竞争早已由产品之争发展到标准之争。AVS（数字电视音视频标准）作为我国自主研发的第一个国家数字音视频标准，其竞争策略直接关系到我国整个数字音视频行业能否脱离国外标准的限制。文章在回顾整个数字音视频标准发展的历史进程的基础上，采用产业经济学的分析方法，研究了我国数字音视频标准的市场结构和市场特征，并建立一个直观的经济学模型分析了在这种市场结构和市场特征下影响AVS用户选择的多种竞争因素。文章最后给出了标准拥有者应当采取的竞争策略的相关建议。
|
| 关 键 词： | 网络外部性 AVS 市场锁定 竞争策略 |
The competition strategy on network externalities, market lock and AVS standard |
| |
| Duan Jihong,Zhu Qigui.The competition strategy on network externalities, market lock and AVS standard[J].Shanghai Managent Science,2009,31(3):53-56. |
| |
| Authors: | Duan Jihong Zhu Qigui |
| |
| Institution: | Duan Jihong, Zhu Qigui |
| |
| Abstract: | As the first Audio and Video Standards developed independently by our country, the Competitive Strategy of AVS is directly related to the fact whether our Audio and Video Industry can break away from the restriction of international standards or not. In this paper we discuss the structure and characteristics of our Audio and Video Industry and establish a simple and Intuitive model to analyze the factors might effect users＇ choice under these market characteristics. Finally we present some suggestions to the owners of the standard. |
| |
| Keywords: | AVS |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
