| 摘 要： | Currently, online shopping has become an option in people＇s daily consumption, especially for large groups of college students. Based on the practical research of consumers groups of college students, this paper analyzes the affecting factors on consumers＇ satisfaction among groups of college students, and also tests the affecting factors. Thus, the authors give their proposals on how to build the consumer online platforms in colleges and universities, and the prospects forecast on the campus online market.
|
