徐州工程机械集团区域市场营销分析

一个整体市场总是由于经济、文化等方面的原因被分割成若干区域,不同区域市场,其市场特点,市场容量和市场进入方式都存在着差异。因此,企业为取得理想的营销效果,应针对不同的区域市场,采取不同的营销策略。本文拟在区域经济学和市场营销学的理论基础上,结合徐州工程机械集团

Analysis on the Regional Marketing of Xuzhou Construction Machinery Group

For the reasons of economy,culture and some others,a whole market is always divided into several marketing regions in which there exist different market characteristics,market capacity and market-entering patterns from each other.So enterprises should carry out different marketing strategies in different regional markets in order to obtain good marketing effects. This article interprets the regional markets and marketing activities on the basis of regional economics and the theory of marketing in the case of Xuzhou Construction Machinery Group(XCMG).