| 基于代工合约的企业“哑铃型”经营模式 |
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| 引用本文： | 许毅刚,夏晖,曾勇,李仕明. 基于代工合约的企业“哑铃型”经营模式[J]. 技术经济, 2012, 0(9): 114-119 |
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| 作者姓名： | 许毅刚 夏晖 曾勇 李仕明 |
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| 作者单位： | 电子科技大学经济与管理学院 |
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| 摘 要： | 利用联合决策的博弈模型,针对是否存在信息泄漏,分两种情况对代工合约进行分析。结果发现:在存在信息泄漏的情况下,代工企业的"敲竹杠"行为会使品牌企业与代工企业无法建立长期、稳定的代工关系,此时品牌企业若采取"哑铃型"经营模式可能会出现经营失败。最后,从理论上阐明了建立长期、稳定的代工合约关系的条件,以及处于连续性生产行业的部分企业不能采用"哑铃型"经营模式的原因。
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| 关 键 词： | 哑铃模式 经营模式 代工合约 信息泄漏 讨价还价博弈 联合决策博弈 |
Dumbbell-shaped Business Mode Based on OEM Contract |
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| Xu Yigang,Xia Hui,Zeng Yong,Li Shiming. Dumbbell-shaped Business Mode Based on OEM Contract[J]. Technology Economics, 2012, 0(9): 114-119 |
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| Authors: | Xu Yigang Xia Hui Zeng Yong Li Shiming |
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| Affiliation: | (School of Management and Economics,University of Electronic Science and Technology,Chengdu 610054,China) |
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| Abstract: | By using the joint-decision game model,this paper analyzes the OEM contract under two cases that information leakage exists or not.The results show that the long-term stable relationship between the brand firm and the OEM firm don’t form due to the rip-off behavior of the OEM firm when information leakage exists,and the dumbbell-shaped business model is not suit for the brand firm.The conclusion theoretically clarifies the condition to establish a long-term stable OEM contract relationship,and the reason why the dumbbell-shaped business mode is not suit for some firms in continuous production industry. |
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| Keywords: | dumbbell-shaped mode business mode OEM contract information leakage bargaining game joint-decision game |
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