中国经济型酒店品牌差异化建设思考

近几年，我国经济型酒店品牌发展速度非常快，但品牌规模较小，品牌产品差异化程度较低，产品质量不高，且价格混乱，这严重削弱了中国经济型酒店的竞争力，阻碍了中国经济型酒店的快速健康发展。目前，我国经济型酒店在发展中应实施差异化品牌战略，对酒店的市场、外观、价格及文化进行定位，形成自己的特色品牌，在此基础上进行差异化营销，建立差异化品牌，才能在日趋激烈的竞争中取胜。

A study on the construction of the differential brand in China's economical-type hotels

Although China's economical-Type hotels have developed very fast these years, but the economical-type hotel's scale is smaller, the degree of the product differentiation is lower, and the quality of the products is not high, the price of the products is in a mass. These problems have strongly influenced competition ability and hindered the development of these hotel's. So the author think that the brand differentiation strategies should be established in China's economical-type hotels, though differential m...