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Successful new product development—An international comparative study |
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| Authors: | S T Parkinson |
| Institution: | University of Strathclyde |
| Abstract: | Abstract . This paper reports on the results of a study of new product development processes in the British and West German machine tool industries. Differences in the product development processes between the two national industries are used to explain the relative trading performance of each industry in international markets in recent years. |
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