Exposure to altruism quotes and tipping behavior in a restaurant |
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| Affiliation: | 1. Université de Bretagne-Sud, IUT de Vannes- Département TC, 8 rue Montaigne, BP 561 - 56017 Vannes, France;2. Université du Maine, IUT de laval, 52 rue des docteurs Calmette et Guérin, 53020 Laval Cedex 9, France;3. NIMEC - Normandie Innovation Management Entreprise Consommation – EA969, Université de Caen, UFR de Psychologie, Esplanade de la Paix, 14032 Caen Cedex, France;1. Neurophysiology Department, University Hospital Sahloul, 4054 Sousse, Tunisia;2. Physiology Department, Faculty of Medicine of Monastir, University of Monastir (Lab LTIM, LR 12ES06), Avicenne Street, 5016 Monastir, Tunisia;3. Hedi Cheker Street, 5180 Ksour Alsaf, Tunisia;1. Caen Normandy Psychology Laboratory, Caen Normandy University, Caen, France;2. COMETE Laboratory, Caen Normandy University-INSERM, Caen, France;3. Addiction Department, Caen University Hospital, Caen, France;1. College of Hotel & Tourism Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, South Korea;2. Department of Apparel, Events, and Hospitality Management, Iowa State University, 8A MacKay Hall, Osborn Dr, Ames, IA, 50011, USA;3. College of Business Administration, Gulf University for Science & Technology, Block 5, Building 1, Mubarak Al-Abdullah Area/West Mishref, Kuwait |
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| Abstract: | Some studies have shown that exposure to fortuitous information can influence individuals’ behavior. In this study, customers in two restaurants were exposed, or not, to an altruism-related quote written on their bill. A significant increase in tipping behavior was found from both male and female patrons who had been exposed to the altruism quotes. Activation spreading theory was used to explain these results. |
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