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Product liability and safety: Perspectives from business versus public policy makers
Authors:Paul Busch  Joseph F. Hair
Affiliation:University of Wisconsin-Madison, USA;Louisiana State University, USA
Abstract:Product liability and the improvement of product safety are major concerns confronting business executives and public policy makers. This article reports the results of a mail survey that explored some of the major issues surrounding product liability and safety. The survey solicited the opinions of manufacturing executives, insurance executives, and state insurance commissions. Analysis of the data involved comparison of the opinions of the three groups of respondents. In general, the respondents agreed that (1) the increased emphasis on safety has caused prices to rise, but products are safer; (2) the salesforce should be used more as a source of information on the safe use of products; (3) a good safety record is a competitive edge for a manufacturing firm; (4) small businesses should not be treated more leniently than large ones in product liability cases; and (5) the CPSC's activities have generally been favorable. In contrast, manufacturing and insurance executives were more negative regarding the application and enforcement of strict liability than were insurance commission respondents.
Keywords:Address correspondence to: Joe F. Hair   Jr.   College of Business Administration   Louisiana State University   Baton Rouge   LA 70803 USA
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