| 大学生旅游市场营销误区浅析 |
| |
| 引用本文： | 韩城,信玉红,栾秀云. 大学生旅游市场营销误区浅析[J]. 生态经济(学术版), 2006, 0(5): 198-199 |
| |
| 作者姓名： | 韩城 信玉红 栾秀云 |
| |
| 作者单位： | 辽宁石油化工大学经济管理学院 辽宁抚顺113001 |
| |
| 摘 要： | 大学生旅游市场因其蕴含的巨大潜力已成为业内商家关注的亮点,但在经历了几年的研究与开发之后,大学生旅游市场并没有发生显著的变化,反而似乎已变为让商家望市兴叹的“鸡肋”。文章对这一现象进行了重点分析,找出关键的营销误区,并提出相应的改进建议。
|
| 关 键 词： | 大学生 旅游市场 消费信贷 |
Analysis on the Wrong Marketing of University Student''''s Tourism |
| |
| HAN Cheng,XIN Yu-hong,LUAN Xiu-yun. Analysis on the Wrong Marketing of University Student''''s Tourism[J]. Ecological Economy, 2006, 0(5): 198-199 |
| |
| Authors: | HAN Cheng XIN Yu-hong LUAN Xiu-yun |
| |
| Affiliation: | School of Economice and Management,Liaoning University of Petroleum and Chemical Technology,Fushun Liaoning 113001, China |
| |
| Abstract: | University student's tourism market has become a focus for it's great potentiality in the tourism industry.After a few years' research and development,the university student's tourism market has not changed remarkably yet and It has seemed to turn into a "chicken ribs",letting the trade companies feel very puzzled instead.Based on investigation,this article analyzes the wrong marketing idea of university student's tourism market and puts forward corresponding improvement suggestion. |
| |
| Keywords: | university student tourism market consumptive credit |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
