Evaluating tourist risks from fuzzy perspectives |
| |
| Authors: | Tsaur Sheng-Hshiung Tzeng Gwo-Hshiung Wang Kuo-Ching |
| |
| Affiliation: | Sheng-Hshiung Tsaur, Associate Professor Department and Graduate School of Tourism, Chinese Culture University, Yang Ming Shan, Taipai, Taiwan;Gwo-Hshiung Tzeng is Energy Research Group at the Institute of Traffic and Transportation, National Chiao Tung University, Taipai, Taiwan;Kuo-Ching Wang is A Doctoral Student at the Graduate Institute of International Business Administration, Chinese Culture University Taiwan |
| |
| Abstract: | Since little effort has been devoted to measuring tourist risk from epistemology perspectives, this study develops a scientific framework for its evaluation. Tourist risk is defined as what is perceived by the tourists during the process of a group package tour. This in turn depends on the traveling service conditions experienced during the process and at the destination. The study uses an Analytic Hierarchy Process method to determine the weighting of various risk evaluation criteria. It further considers the possibility of “fuzzy logic” in making subjective judgments, and applies a Fuzzy Multiple Criteria Decision-Making method to conduct the evaluation of tourist risk. |
| |
| Keywords: | AHP fuzzy MCDM tourist riskPHA ambiguï té avec PDCM risque touristique |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
