"三色旅游"战略发展研究——基于海峡西岸经济区建设背景

福建三色旅游战略的提出具有深刻的战略背景。三色旅游战略与海峡西岸经济区建设具有极强的互动关系。在海峡西岸经济区建设中,应该发挥福建的区位优势和对台优势,进一步围绕突出“三色旅游”的主题和特色,强化整体营销理念,增强福建旅游的吸引力和竞争力。三色旅游战略的发展需要相应的保障机制支持。

Research on the Strategic Development of "Tricolor Traveling": Under the Background of Construction of Economic Zone of West Bank of Straits

The proposal of tricolor traveling strategy in Fujian has a profound strategic background.There existed greatly interactive relations between the tricolor traveling strategy and the construction of economic zone of west bank of straits.In the construction of economic zone of west bank of straits,we should display the geographical superiority and the advantages to Taiwan and strengthen the overall marketing idea centering on the subject and characteristic of "the tricolor traveling" to enhance the attraction and the competitive ability of the tourist industry in Fujian.The development of the tricolor traveling strategy needs the corresponding safeguard mechanism to support.