自由贸易试验区对福建跨境电子商务的影响及对策

中国建立自由贸易试验区在于进一步明确政府在市场经济活动中的定位，对金融体系进行全面改革，培育适应新时代需要的对外贸易发展新模式。剖析自由贸易试验区对跨境电子商务的影响、福建跨境电子商务发展基本状况及面临的困局, 提出对策建议, 有利于推动福建省因地制宜地建设具有中国特色、可持续发展的跨境电子商务，并对我国跨境电子商务的发展起示范作用。

The Effect and Countermeasure of Free Trade Zone on Cross-Border E-Commerce in Fujian Province

The goal of establishing Free Tree Trade Zone in China is to facilitate Chinese government to play the role in market economy system better and take the necessary reforms on financial system. This paper measures the effect of Free Trade Zone on Cross-Border E-Commerce, the current status of the Cross-Border E-Commerce in Fujian province, and its challenges and difficulties. Based on the above research, this paper offers countermeasures to local conditions so as to promote the development of the Cross-Border E-Commerce in Fujian province with local characteristics and sustainability, consequently setting an example for Cross-Border E-Commerce in China.