论电子商务与企业文化

企业文化对企业价值的贡献：一是企业文化体现企业的形象和精神；二是企业文化作为新的管理理论，在企业建设中发挥着极其重要的作用；三是企业文化是企业的一种内涵。我国企业文化常见错误有：一是文化愚民现象；二是无文化现象；三是文化理想现象。电子商务时代我国企业文化塑造与变革的思路：一是提炼速度文化和创新文化；二是更新观念塑造职工行为；三是领导者身体力行信守价值观念；四是建立激励机制巩固企业文化。

On E -commerce and Enterprise Culture

Enterprise culture has three functions:First,it embodies the image and spirit of the enterprise;Cecondt,it plays an important role in enterprise management;third,it bears the connotation of the enterprise.common mistakes in enterprise culture are as follows: Obscurantist cultural policy,culture vacuum and idealized culture.In the age of e-commerce,we should shape and reform enterprise culture in the following ways:promote efficiency and innovation,update notions of employees,maintain honest value by leaders and build inspiration system to consolidate enterprise culture.