基于交叉弹性及边际成本的机票预售收益管理模型

收益管理是一种新型的经营管理技术,而超订作为收益管理的关键技术之一对提高航班收益具有重要作用。本文在航班存在超订的基础上,建立了考虑交叉弹性及航班向乘客所提供服务的边际成本的机票预售新模型。新模型不仅强调了边际成本对机票预售的重要性,而且充分反映了我国航空公司所面临的激烈市场竞争问题。通过对新模型的进一步分析,得到了存在超订情况下的一系列对现实具有指导意义的最优机票预售策略。

Revenue Management Model of Pre-sale Air Ticket Based on the Cross-price Elasticity and Marginal Cost

Revenue management is a kind of new management technology.And as one of the key technologies of revenue management,overbooking plays a significant role in improving airline revenue.Based on the flight overbooking,this article establishes a new model of pre-sale air tickets,which considers cross-price elasticity and marginal cost that the airline provides service to passengers.The new model not only emphasizes the importance of marginal cost to pre-sale tickets,but also fully reflects that the airlines are facing fierce market competition.Through further analysis of the new model,optimal strategies for pre-sale tickets in the presence of overbooking are obtained,which are of great instructive significance for the practical application.