内蒙古农产品品牌发展模式与运行机制研究 

文章在分析内蒙古自治区农产品品牌发展影响因素的基础上,概括性总结"以特色作物为主导、以龙头企业来带动"的区域农产品品牌发展模式,同时以该区赤峰市元宝山区为例进行农产品品牌发展模式的实证分析,包括推行商标战略、助力农产品加工企业品牌战略、品牌宣传、品牌管理等4个方面。以内蒙古自治区农产品加工业产业集聚为切入点,以区位商系数分析产业集聚水平,得出内蒙古自治区农产品加工业产业集聚水平近年来呈总体下降趋势。最后从农产品加工业产业集聚视角进行内蒙古自治区农产品品牌运行机制构建,从发挥政府公共服务职能、发挥农产品加工龙头企业带动作用、加强农产品加工市场环境建设等3个方面展开。通过地区农产品品牌发展模式与运行机制的分析研究,为研究区域未来农产品品牌的建设与发展提供思路,最终实现内蒙古自治区农业的高效与永续发展。

MECHANISM OF AGRICULTURAL PRODUCTS BRAND IN INNER MONGOLIA

This paper analyzed the development factors affecting agricultural brand in Inner Mongolia, summarized the regional agricultural brand development model, and conducted an empirical analysis of the agricultural brand development mode in Yuanbaoshan District, which included the implementation of trademark strategy, agricultural products processing enterprises brand strategy, brand management, and so on. The results showed that the Inner Mongoliaagro-industrial agglomeration level presented an overall downward trend in recent years based on the loca-tion quotient coefficient of industry agglomeration. Finally, it put forward some strategies for the establishment of the Inner Mongolia region agricultural brand operation mechanism from the perspective of agricultural product pro-cessing industryagglomeration, including playing the government's public service functions, playing the leading role of agricultural product processing enterprises, and strengthening the construction of agricultural products processing market environment. Through the analysis of regional agricultural brand development mode and operation mecha-nism, it can provide the development ideas for regional agricultural future brand building, and ultimately achieving efficient and sustainable agricultural development in Inner Mongolia.