假冒名牌产品的风险成本问题

假冒名牌产品的出现,严重影响了名牌企业的正常生产经营活动,干扰了正常的市场经济秩序。目前假冒名牌产品越来越多,已经到了非打击不可的地步。本文着重研究了假冒名牌产品供给的风险成本及其影响因素,指出地方保护是我国目前假冒名牌产品泛滥的主要原因,并据此提出了解决假冒名牌产品泛滥问题的对策。

An Analysis of Risk Cost of Fake Brands

The emergence of the fakes of famous brand has affected the mormal action of brand enterprise badly and disordered the normal order of market economy.The fake is more and more now than before,so we must beat it.In this paper the author will study the costing of risk from supply and other factors,and point out the main reason that the fakes of famous brand were flush is the protection from local,and bring forward the countermeasures that resolve the flush of the fakes of famous band.