| 供电企业客户关系管理探讨 |
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| 引用本文： | 刘思强,李湘祁. 供电企业客户关系管理探讨[J]. 电力技术经济, 2005, 17(1): 30-32,36 |
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| 作者姓名： | 刘思强 李湘祁 |
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| 作者单位： | 长沙理工大学管理学院,湖南,长沙,410077 |
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| 摘 要： | 对客户关系管理和客户满意度的基本概念及其对供电企业营销的适用性,实施以顾客满意为核心的客户关系管理对供电企业营销的重要意义,以及供电企业实施客户关系管理的主要内容进行了阐述。
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| 关 键 词： | 供电企业 客户关系管理 |
| 文章编号： | 1008-1682(2005)01-0030-03 |
| 修稿时间： | 2004-11-02 |
Study on Strategy for Customer Satisfaction and Customer Relationship Management for Power Utilities |
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| LIU Si-qiang Li Xiang-qi. Study on Strategy for Customer Satisfaction and Customer Relationship Management for Power Utilities[J]. Electric Power Technologic Economics, 2005, 17(1): 30-32,36 |
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| Authors: | LIU Si-qiang Li Xiang-qi |
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| Abstract: | The paper elaborates the basic ideas of customer relationship and customer satisfaction,their application in power utilities,the importance of implementing customer relationship management with customer satisfaction as core to the marketing of power utilities,as well as the main contents of customer relationship management implementation for power utilities. |
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| Keywords: | power utilities customer relationship management |
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