| 快速消费品行业供应链信息共享激励策略研究 |
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| 引用本文： | JIN Jiao,闫欣欣.快速消费品行业供应链信息共享激励策略研究[J].物流技术,2008,27(3):80-83. |
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| 作者姓名： | JIN Jiao 闫欣欣 |
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| 作者单位： | 南京大学,工程管理学院,江苏,南京,210093 |
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| 摘 要： | 研究快速消费品(FMCG)企业如何根据合作伙伴类型和信息共享阶段两个方面实施供应链的信息共享激励策略,促进FMCG行业供应链成员实现"双赢"。
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| 关 键 词： | 快速消费品(FMCG) 供应链管理 信息共享 激励策略 |
Study on the Incentive Strategies for Information-sharing in FMCG Supply Chain |
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| JIN Jiao,YAN Xin-xin.Study on the Incentive Strategies for Information-sharing in FMCG Supply Chain[J].Logistics Technology,2008,27(3):80-83. |
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| Authors: | JIN Jiao YAN Xin-xin |
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| Abstract: | The paper studies how FMCG firms implement incentive strategies to share information in supply chain and to achieve 'win-win' among supply chain collaborators according to the types of partners and stages of information sharing. |
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| Keywords: | FMCG(Fast Moving Consuming Goods) SCM information sharing incentive strategy |
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