| 上海汽车产业的市场绩效分析和发展战略研究 |
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| 引用本文： | 杜建耀,陈力华. 上海汽车产业的市场绩效分析和发展战略研究[J]. 特区经济, 2007, 225(10): 52-54 |
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| 作者姓名： | 杜建耀 陈力华 |
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| 作者单位： | 上海工程技术大学,上海,200000 |
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| 基金项目： | 上海市教育委员会科研项目的部分研究成果,项目名称:提高上海汽车行业的控制力和国际竞争力研究,项目编号:05NS32 |
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| 摘 要： | 上海汽车产业的市场绩效从资源配置效率来看,其效率还是比较低的;从生产的相对效率来看,还处于低效率小规模的生产阶段;从技术进步状况来看,其进步是缓慢的。为提高上海汽车产业的市场绩效,可采取联合重组战略、产品定位战略、自主创新战略和营销服务战略。
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| 关 键 词： | 汽车产业 市场绩效 市场结构 市场行为 发展战略 联合重组 自主创新 |
Shanghai automobile industry''''s market performance analysis and development strategy research |
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| Du Jian Yao,Chen Li Hua. Shanghai automobile industry''''s market performance analysis and development strategy research[J]. Special Zone Economy, 2007, 225(10): 52-54 |
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| Authors: | Du Jian Yao Chen Li Hua |
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| Abstract: | From the efficiency of the resources installs,the efficiency of Shanghai's car industry is still lower.From the opposite efficiency of producing,it is still in the produce stage of the lower efficiency and the small scale.But from the condition of technique advance,it's still slow.In order to improve the market performance of the car industry in Shanghai,we can adopt the strategies of uniting and reorganizing,fixing position of products,independent innovation and marketing service. |
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| Keywords: | car industry market performance market structure market action development strategy uniting and reorganizing independent innovation |
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