中小会计师事务所发展策略探析

我国中小会计师事务所面临的同业压价竞争、专业人才缺乏、客户关系不顺等问题,已经成为制约其生存和发展的障碍。采取"做专做精"策略,通过突出特色优势、加快人才培养、理顺客户关系、重塑企业文化等措施,实现健康可持续发展,是当前中小会计师事务所最现实的选择。

The Study on the Development Strategy for Small & Medium-Sized Accounting Firms

The problems such as low-priced competition strategy, lack of professional talents as well as the inharmonious relationships between customers and clients have become the obstacles to constrain the small and medium-sized accounting firms in our country to develop stronger. In order to realize the aim of "to be more professional and stronger", small and medium-sized accounting firms should make the right choice, that is, adopt the best strategy as "fine and professional management", highlight its speciality,...