Affiliation: | 1. Inter-American Development Bank, USA;2. Universidad Nacional de la Plata, Argentina;1. Department of Marketing, University of Otago, Dunedin, New Zealand;2. Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand;1. Hong Kong Baptist University, Hong Kong;2. Hong Kong Polytechnic University, Hong Kong;1. University College London (UCL), UK;2. Bournemouth University, UK;3. University of Stirling, UK;4. Canterbury Christ Church University Business School, UK |