3PL企业切入快速消费品行业的机遇与挑战

由于快速消费品行业的快速扩张、布点以及其特有的产品经营策略．它们一般呈现了商品的多品种、小批量化、高配送频率、多配送点、快速配送要求以及需要完善的信息系统支撑等物流配送特征，使得整个物流活动更加复杂。文章从快速消费品的特点、对物流的需求等方面阐述了行业发展动态，尤其是第三方物流在切入快速消费品行业的机遇与挑战。最后，给出了快速消费品行业与第三方物流在以后的合作与发展中的几条建议．一定程度上指导了两者的良性融合。终端经营战略的有效实施促进了3PL快速切入快速消费品行业使得社会成本尽可能最低，总利润最大化。

Third-party Logistics to Help Fast-moving Consumer Goods Industry Opportunities and Challenges

As fast-moving consumer goods industry's rapid ex-pansion,cloth,as well as its unique products business strate-gy,they generally show a variety of goods,low-volume,high-frequency distribution,multi-pointdistributon and rapid distri-bution requirements and the need to improve information sys-tems,such as logistics support Distribution characteristics,making the entire logistics activities more complex.From the characteristics of fast-moving consumer goods,the demand for logistics and other aspets,this article elaborates on the indus-try developments.In particular third-party logistics involve-ment in the fast moving consumer goods industry opportunities and challenges.In the end,this paper gives us several pro-posals on cooperation and development in future between the fast-moving cosumer goods industry and the third-party logis-tics.To a certain extent,these proposals instructed the benign interation of the two.The effective implementation of terminal prosecution strartegy promotes the third-party logistics cut-in fast-moving consumer goods industry swiftly.It makes the lowest possible social costs and the total profit maximization.