| 电力企业的品牌塑造研究 |
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| 引用本文： | 玉明涛,张毅.电力企业的品牌塑造研究[J].西安财经学院学报,2007,20(4):53-56. |
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| 作者姓名： | 玉明涛 张毅 |
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| 作者单位： | 1. 广西大学,公共管理学院,广西,南宁,530004
2. 武鸣县电业公司,广西,武鸣,530100 |
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| 摘 要： | 企业品牌是现代科学管理理论与深层次的文化理论相交叉、交流、渗透的结果。作为企业核心竞争力体现的企业品牌在电力企业发展中具有重要作用。本文首先从品牌内涵入手,然后分析了企业品牌对电力企业发展的重要作用,并为电力企业建立和发展其品牌文化提供建议。
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| 关 键 词： | 电力企业 品牌塑造 SWOT分析 |
| 文章编号： | 1672-2817（2007）04-0053-04 |
| 收稿时间： | 2007-03-30 |
| 修稿时间： | 2007-03-30 |
The Analysis on Brand - Building of Electric Power Enterprises |
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| Yu Ming-tao,Zhang Yi.The Analysis on Brand - Building of Electric Power Enterprises[J].Journal of Xi‘an Institute of Finance & Economics,2007,20(4):53-56. |
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| Authors: | Yu Ming-tao Zhang Yi |
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| Institution: | 1. College of Public Management, Guangxi University, Nanning 530004, China; 2. Wuming County Electric Power Corporation, Wuming 530100, China |
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| Abstract: | The enterprise brand is the results of crossing,communicating,penetrating between the modern science management theories and deep cultural theories. The brand of an enterprise,as the core competition power,plays an important role in the development of the electric power enterprise.This article begins with the definition of a brand,then analyses the important functions of the enterprise brand for an electric power enterprise,and provides some available advices for the building of an electric power enterprise and the development of brand culture. |
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| Keywords: | electric power enterprises brand-building SWOT analysis |
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