| 房地产整体营销策略初探 |
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| 引用本文： | 武艳. 房地产整体营销策略初探[J]. 华东经济管理, 2005, 19(6): 39-40 |
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| 作者姓名： | 武艳 |
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| 作者单位： | 三江学院,工商管理系,江苏,南京,210012 |
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| 摘 要： | 文章从系统角度探讨了房地产开发如何实施"整体营销策略",从而规范风险,追求利润最大化。引导房地产开发行为,全面提升房地产的整体营销水平,推动我国房地产开发的健康发展。
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| 关 键 词： | 房地产 整体营销 策略 |
| 文章编号： | 1007-5097(2005)06-0039-02 |
| 收稿时间： | 2005-04-14 |
| 修稿时间： | 2005-04-14 |
The Primary Discussion of Total Marketing Strategy of Real Estate |
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| WU Yan. The Primary Discussion of Total Marketing Strategy of Real Estate[J]. East China Economic Management, 2005, 19(6): 39-40 |
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| Authors: | WU Yan |
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| Affiliation: | Department of Business Management ,Sanjiang University ,Nanjing 210012,China) |
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| Abstract: | The paper discussed how to do 'total marketing strategy'of real estate development from system direction ,in order to guard risks ,pursue the most profit. The paper hopes to guide the action of real estate development,and promote the total marketing of real estate from all sides ,and drive healthy growing of real estate development in China. |
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| Keywords: | real estate total marketing strategy |
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