论广告与文化的相互依存关系

品牌力要依托于品牌的文化内涵,是品牌在经营中逐步形成的文化积淀,代表了企业和消费者的利益认知、情感归属,是品牌与传统文化以及企业个性形象的总和。通过品牌文化来加强品牌力,不仅能更好地实现企业促销的商业目的,还能有效承载企业的社会功能;品牌文化的塑造有助于培养品牌忠诚群,是重要的品牌壁垒。

On the Advertising and Cultural Interdependence Relationship

Brand force should rely on the culture connotation of brand, and is the cultural heritage in the operation, it represents the interest cognition of businesses and consumers and their emotion attribution, is the summation of the brand and the traditional culture and the corporate personality image. Enhancing the brand force by brand culture can not only better achieve the business purposes of business promotion, but also effectively carry the social functions of corporate. Shaping brand culture helps to develop brand loyalty group, it is an important brand barrier.