| 品牌营销策略下的烟草服务品牌培育研究 |
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| 引用本文： | 孙力君,周金迎. 品牌营销策略下的烟草服务品牌培育研究[J]. 价值工程, 2013, 0(34): 113-114 |
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| 作者姓名： | 孙力君 周金迎 |
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| 作者单位： | [1]德州市烟草专卖局公司,德州253000 [2]平原县烟草专卖局营销部,平原253100 |
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| 基金项目： | 山东省社会科学规划研究项目（11CGLZ07、12CGLZ10）。 |
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| 摘 要： | 本文首先对烟草品牌营销的理念进行了解读,然后阐述了烟草服务品牌是烟草品牌营销载体的理念,最后阐述了烟草工业企业和烟草商业企业的服务品牌培育对策。这些思路、理念和措施对同行业及相关产业的发展也具有重要的参考价值。
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| 关 键 词： | 创新型企业 烟草品牌营销 烟草服务品牌 对策 |
On the Cultivation of Tobacco Service Brand in the Brand Marketing Strategy |
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| SUN Li-jun,ZHOU Jin-ying. On the Cultivation of Tobacco Service Brand in the Brand Marketing Strategy[J]. Value Engineering, 2013, 0(34): 113-114 |
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| Authors: | SUN Li-jun ZHOU Jin-ying |
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| Affiliation: | 1.Dezhou City Tobacco Monopoly Bureau( Company ), Dezhou 253000, China ; 2.Pingyuan County Tobacco Monopoly Bureau( Sales Department), Pingyuan 253100, China) |
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| Abstract: | Firstly, the concept of tobacco brand marketing was analyzed in this paper, and then the supporter of tobacco marketing brand-tobacco service brand was described, finally the service brand building strategies of tobacco industry and the tobacco commercial enterprise were introduced. All these ideas, concepts and measures can provide the important reference value to the same industry and related industries. |
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| Keywords: | innovative enterprise tobacco brand marketing tobacco service brand strategy |
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