| 小微企业动态联盟及运行模式探究 |
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| 引用本文： | 王乐,周艳春,柳艳娇.小微企业动态联盟及运行模式探究[J].价值工程,2013(34):111-112. |
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| 作者姓名： | 王乐 周艳春 柳艳娇 |
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| 作者单位： | 南通职业大学经济管理学院,南通226007 |
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| 基金项目： | 2012年度南通市社科基金项目“南通小微企业动态联盟构建和发展的研究”，编号2012CNT0011。 |
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| 摘 要： | 在激烈的市场竞争和产品快速升级换代的环境下小微企业可以通过建立动态联盟的方式来提高联盟整体和企业自身的竞争优势。文章首先界定了动态联盟的涵义,然后从小微企业的内部和外部两个角度分析了小微企业构建动态联盟的必要性,最后提出了小微企业动态联盟的结构和运行模式的选择。
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| 关 键 词： | 小微企业 动态联盟 运行模式 |
On Dynamic Alliance and Operation Mode of Small Micro Enterprises |
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| WANG Le,ZHOU Yan-chun,LIU Yan-jiao.On Dynamic Alliance and Operation Mode of Small Micro Enterprises[J].Value Engineering,2013(34):111-112. |
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| Authors: | WANG Le ZHOU Yan-chun LIU Yan-jiao |
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| Institution: | ( Nantong Vocational University School of Economics and Management, Nantong 226007, China ) |
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| Abstract: | Under the circumstance of the fierce market competition and the rapid upgrading of products, small micro enterprises can improve the competitive advantage of the whole alliance and enterprises through establishing dynamic alliance. The paper firstly defines the dynamic alliance, and then analyzes the necessity of building dynamic alliance from the interior and exterior of small micro enterprise, in the end, puts forward the selection of structure and operation mode of dynamic alliance of small micro enterprises. |
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| Keywords: | small micro enterprises dynamic alliance operation mode |
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