| 试析会展品牌的构建 |
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| 引用本文： | 邱文成.试析会展品牌的构建[J].价值工程,2013(31):200-201. |
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| 作者姓名： | 邱文成 |
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| 作者单位： | 武汉职业技术学院,武汉430074 |
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| 摘 要： | 会展的品牌化发展是品牌和会展相结合的衍生现象,是会展经济逐步成熟和完善的产物,本文从会展品牌的内涵、会展品牌的构建路径和会展品牌的构建策略三个层面对会展品牌的构建展开详细论述,以期对会展业的发展壮大有所助益。
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| 关 键 词： | 会展品牌 路径 策略 |
On the Construction of Exhibition Brand |
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| QIUWen-cheng.On the Construction of Exhibition Brand[J].Value Engineering,2013(31):200-201. |
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| Authors: | QIUWen-cheng |
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| Institution: | QIUWen-cheng ( Wuhan Polytechnic, Wuhan 430074, China ) |
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| Abstract: | Brand development of exhibition is derived from the combination of brand and exhibition, which is also a result of exhibition economy being gradually mature and perfect. This article discusses the construction of exhibition brand in details based on three layers which is composed of connotation of exhibition brand, construction path of exhibition brand and construction strategy of exhibition brand. We expect it is helpful for the future of exhibition industry. |
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| Keywords: | exhibition brand path strategy |
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